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Smarketing Talk

Chris Heiler

Candid sales and marketing insight for the lawn care and landscaping industry. Hosted by Chris Heiler, founder of Landscape Leadership, a digital marketing agency for green industry companies. Archived from iTunes at https://itunes.apple.com/us/podcast/smarketing-talk/id987933980. Items in this collection are restricted.

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Smarketing Talk
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Lawn and landscape industry companies are still making some basic, but big, mistakes when it comes to SEO. We dive into those in this episode of SmarketingTalk.
Smarketing Talk
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Using social media to market your lawn and landscape industry business. Tips for using Facebook, Instagram and Twitter for landscapers and lawn care companies.
Smarketing Talk
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I was just hired as the marketing director for your landscaping company. What will my first six months look like? How will I convince my boss to do what I want to do?
Smarketing Talk
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There's a big difference in how you market your services in the lawn & landscape industry depending on the audience you serve, residential or commercial (B2B).
Smarketing Talk
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In this episode of Smarketing Talk we discuss the best ways to use professional video and photography when marketing your lawn and landscape industry company. We talk best practices and discuss the cost of hiring a professional videographer and photographer.
Smarketing Talk
Jun 16, 2016 Chris Heiler
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There is much to consider when hiring a marketing agency. When should you hire an agency? How much will an agency cost? How do you find a good one?
Smarketing Talk
Jun 8, 2016 Chris Heiler
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In this episode we discuss the pros and cons of hiring full-time marketing help in-house. What should the role look like? What skills and experience are required? What about compensation?
Smarketing Talk
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It's supposed to be liberating talking about our mistakes. At least that's what I've heard. In this podcast I share three mistakes and lessons learned over the last six months while I've been away from the "podcast booth".
Smarketing Talk
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In this episode we go deep into the differences between effective B2B and B2C marketing strategies.
Smarketing Talk
Sep 15, 2015 Chris Heiler
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In this episode we talk about getting started with CRM software by discussing the five most important questions you need to ask when researching software.
Smarketing Talk
Sep 1, 2015 Chris Heiler
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In this episode we talk about the SMART framework for setting actionable and achievable marketing and sales goals for your green industry company.
Smarketing Talk
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In this episode we dive into the benefits of investing in content marketing and the expectations you should have in your investment.
Smarketing Talk
Aug 11, 2015 Chris Heiler
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In this episode we breakdown the nine most important tasks related to search engine optimization that you should be handling in-house.
Smarketing Talk
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Scaling a business is about achieving predictable annual growth by putting the right people, processes and technology in place. In this episode we discuss five marketing and sales related necessities for scaling your landscaping business.
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Inbound Recruiting... Get to know that phrase. In this episode of Smarketing Talk I introduce you to Inbound Recruiting and explain five basic steps that will allow you to turn your website into a recruiting machine.
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In this episode we talk about podcasting for lawn and landscaping industry companies and get into a discussion on hiring marketing help. Should you hire in-house or go the agency route?
Smarketing Talk
Apr 15, 2015 Chris Heiler
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In this episode we dive into some real talk about search engine optimization (SEO) for landscapers, lawn care companies and others in the green industry.
Smarketing Talk
Feb 6, 2015 Chris Heiler
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Chris Heiler discusses investing vs. spending on marketing tactics for your landscape business. He also discusses how to attract leads to your website with the Big 5 blog posts - and the astounding results companies have experienced by including them in their inbound marketing strategy.
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Is social media worth the time and money? Should it be part of your landscaping company's marketing strategy in 2015? We dive into this question as well as the ROI of the niche social network Houzz. We also talk about how to measure the success of your landscaping blog. 
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In this episode of Smarketing Talk we dive into two emerging inbound marketing trends for 2015 and discuss three subjects lawn care and landscaping companies are reluctant to discuss on their websites.
Smarketing Talk
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In this episode Chris recommends two apps for your business, talks about the challenges of getting buy-in as it relates to inbound marketing and rants about folks who use age as a crutch when it comes to adopting technology and new ways of doing business. 
Smarketing Talk
Oct 28, 2014 Chris Heiler
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